case study

My product is an advert based on feminism , the reason behind this is because i want women to gain confidence in themselves and believe that they are more equal than men. The purpose of this product is so that the target audience can internalise the message behind this advert. My target audience would be the feminist like girls between the ages of 16-older this is because i believe that women and girls at that age are more aware of their worth and this could help them gain confidence in themselves . my models are going to be 17/18 i believe that this could make the audience relate to them more. short films called a second a day advert The second a day video is a campaign video that shows awareness to what is happening in syria. The video shows a little girl living her normal life, then it starts to changed when bombing start happening around London we were also shown that war can very distressing for young kids because their lives are mostly affected by war. This young girl is the representation of the young children in Syria. There was a lot of mise-en-scene in the campaign advert i.e. costumes, props, etc. this advert was created by save the children . the company is a charity that's a helps children in countries that are suffering from . the reason behind this advert is to send a message to make people feel sympathetic towards the girl . this type of reach allows local areas to make this charity advert get bigger attention the save the children charity seem like its a small company .

The advert was distributed on a television and then distributed on the internet like youtube

this was because so that they reach awareness every where and so they can capture her the audiences attention . they use a camera / hand held to the audience s at the girls level so they can capture her emotions .
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n the advert they used close up to to the little girl's emotion. The camera is handheld most of the time the use of handheld is to show her emotions. They also use establishing shots in the park scene. The way the handheld camera is used to tell the story of the little girl and the lens of works as the audience's eye so it's almost as if were going through that experience with her. They used natural lighting in the campaign advert , this natural lighting captures her mood in the campaign advert lighting changes from bright to dark the brightness show that she her happy life but then went it gets dark her mood changes.
In the advert they used a fast cutting rate which show that every second is a day they also used a match cut this shows the continuity of the her day.they used match cuts so that the audience can connect with the little girl. They also used cutting on action when the bombing starts this was so that the action matches the shot and that it can flow within the shot

The campaign video was set in london even though it was about what's happening in syria.they used an establish shot in the park scene when she is playing with her dad in the park. You can also tell because of the british accent of the news presenter. They used shallow depth of field because the is the main focus of the advert and so they need to blur out background because they need to capture her reaction.This video is symbolic to what's happening to children in syria , it's also captu

res what their reaction maybe like and it also shows what they are going through and what they have to do to survive, this is shown when the ate an apple from the ground .